ABOUT US
TACTILITY is a micro brand of women's and unisex clothing that was founded in Armenia a year ago. The name speaks for itself: we value craftsmanship, quality, pleasant materials, and, of course, personal connection. Naturalness is also important to us —
not only in terms of fabrics but also in our communications and meanings. One of the brand's core purposes is to help people be themselves.
not only in terms of fabrics but also in our communications and meanings. One of the brand's core purposes is to help people be themselves.
We believe that clothing is a tool for
self-expression and for intensifying feelings
such as confidence, safety, comfort,
and simply having fun!
self-expression and for intensifying feelings
such as confidence, safety, comfort,
and simply having fun!
Our collection is built on the idea that every piece has its own story or association. Clothing serves as a memory keeper, whether it’s for a long-awaited trip, the first meeting with
a beloved person, or a concert by a favorite artist. We share more details about the underlying ideas and meanings on our Instagram @tactility_clo in the stories behind post series
The brand adheres to slow fashion
principles, which is why we produce
a limited number of items
principles, which is why we produce
a limited number of items
We also use a preorder system to avoid overproducing clothing and to better respond to our customers' needs. Furthermore, we create appliqués for our BLOOMING bags from fabric scraps and (fingers crossed) plan to further develop this initiative.
The brand adheres to slow fashion
principles, which is why we produce
a limited number of items
principles, which is why we produce
a limited number of items
We also use a preorder system to avoid overproducing clothing and to better respond to our customers' needs. Furthermore, we create appliqués for our BLOOMING bags from fabric scraps and (fingers crossed) plan to further develop this initiative.
OUR VALUES
Naturalness
In speech, behavior, appearance, and life—without trying to reshape yourself or your personality to fit society’s standards. There is great strength, confidence, authenticity, and love in naturalness.
Following your principles, listening to yourself, and being true to who you are are challenging tasks in the noise of the modern world. Our mission is to serve as a guide on this difficult journey, highlighting the beauty of being human.
Following your principles, listening to yourself, and being true to who you are are challenging tasks in the noise of the modern world. Our mission is to serve as a guide on this difficult journey, highlighting the beauty of being human.
Empathy
Empathy, compassion, involvement, and the ability to "step into" someone else's feelings and experiences—all of this helps us as a brand
to better understand our customers, the people whose support and engagement we deeply value.
to better understand our customers, the people whose support and engagement we deeply value.
Creativity / Creation
We value exploration, action, unconventional approaches, and new perspectives—not rigid, formulaic thinking, but an observant, experimental, dynamic, inventive, and creative mindset.
Creation as an act—a protest against destruction.
Creation as an act—a protest against destruction.
